Country Music Festival, Nashville, TN
A winning concept in a competitive bid for client business, this activation introduces a personal banking app to festivalgoers through a country-themed experience.
My role
Experiential Designer + 3D Renderer
Collaborators
Juli Isman, Art Director|Bry Crasch, Creative Director
A photo op that nods to Nashville's honky-tonk culture, complete with an Opry-style ribbon microphone.
At the "Rags to Riches" country carnival, every game revolves around luck and money. The main attraction: a blinged-out, Zoltar-inspired "Cash Cow" dispenses your financial fortunes.